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Your weekend beauty regime

Your weekend beauty regime. No more moisturizers for day and night — the latest thing to slather on is a Saturday/Sunday cream, says Emma McCarthy If there’s one thing you don’t need to teach a New Yorker, it’s that time is precious. After five days of 7am Pilates classes, rush-hour Tube journeys, squeezing in appointments at lunchtime, meeting deadlines before 5pm and double-booking evening plans with friends, we come to Friday. And breathe. So it’s no wonder that we pounce upon anything which offers to help organize our time. And as such, we’ve compartmentalized our beauty regimes into a step-by-step regime which focuses purely on the “when”. As the sun comes up, on go our instantly de-puffing roll-on eye gels, radiance-boosting serums and restorative day creams with SPF 15, and when it’s time to hit the hay we tag in our anti-ageing contour eye creams, advanced night repair serums and super-regenerative overnight balms. It’s fair to say that we pretty much have the day-to-night divide down to a T. But should we now also be addressing weekend-specific skin concerns? Chanel certainly seems to be of the mind-set that we should, as next month the brand prepares to launch the world’s first weekend beauty product. Le Weekend de Chanel — available from July 19 at £72 — is essentially a gentle purification treatment intended to help prepare skin for the next weekly cycle. Containing a renewing combination of May Rose water and a gentle complex of glycolic acid and AHA, the velvety light lotion claims to “reset all counters back to zero and refocus the skin on its fundamental needs: balance, hydration and comfort”. But does our skin really behave differently between Saturday morning and Sunday night? Or is it just a clever ploy to get us to add to our already-burgeoning bathroom cabinets? Well, it’s a little of both. Because while the skin itself doesn’t miraculously change after we clock off on a Friday afternoon, the way we treat it often does. In clinical studies, dermatologists at Chanel observed that lack of sleep is one of the biggest culprits in what they describe as “desynchronized skin”, which results in a less moisturized, less even and less radiant complexion. But disruptions to other routines — such as spending more time outdoors and throwing the weekday caffeine rituals out of the window in favor of booze — also impact on the health of skin. But while a specific “weekend” product might suggest the beauty industry’s gone bonkers, topping up your regime when you have a bit more time on your hands can only be a good thing.

Your weekend beauty regime

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